While shopping in Tesco with my mum yesterday evening I saw some milk called ‘Pure’ milk. What is this Pure milk? After trying to research it through Google next to nothing came up. The shelf life with Pure milk has dramatically increased. Is it a trademark to Tesco or some new form of pasteurization? Reading the Wiki article on Cravendale (which is, apparently, similar to Tesco Pure) I found out that the milk is filtered several times to remove almost all bacteria before pasteurization. It seems this is far superior to regular milk. One thing concerns me though—is it regular milk with less bacteria. Or is it organic milk with less bacteria? I far prefer organic milk to regular so I'm unsure with route I should take. A healthier lifestyle or a longer shelf life? All I can say to regular milk is: bye-bye.